the Sugar Conspiracy

Tuesday, September 23, 2003

BK does it your way

Burger King Corp. tried to jump out in front of the obesity debate yesterday, unveiling a new line of low-fat grilled chicken sandwiches and an aggressive marketing campaign targeted at consumers who are concerned about their waistlines.

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Their new grilled chicken sandwich, topped with grilled vegetables and one of three savory sauces, has only five grams of fat and 350 calories. In contrast, a Whopper with cheese has 780 calories and 47 grams of fat. Burger King's research suggests consumers are frustrated that they can't find healthy food to eat on the go, so ads promoting the new sandwiches focus heavily on the low fat content. The sandwiches will also be sold as a combo meal with a bottle of water and a side salad (or fries and a Coke).

Special orders don't upset us.

posted by chris at 9:26 AM
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