the Sugar Conspiracy

Thursday, September 04, 2003

Cheap CDs

Universal Music Group, the world's largest record company, on Wednesday said it will cut list prices on compact discs by as much as 30 percent in an effort to boost sales that have been stymied by free online music-sharing services such as Kazaa.

Starting in October, Universal, the home to such artists as Mary J. Blige, U2 and Elton John, will trim its prices on most of its CDs to $12.98 from its current $16.98-$18.98 range of prices.

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"We expect this will invigorate the music market in North America," said Doug Morris, the label's chief executive. "This will allow retailers (to sell) for $10 or less if they so choose."

Finally, the big music labels are approaching this file-sharing thing with some common sense. When new CDs are $18 a pop, of course people are going to find cheaper ways to get the music. But if you lower that price to a reasonable level, you just might increase sales.

posted by chris at 10:23 PM
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