Friday, December 12, 2003
"Television is Nasty and Bad"
Italy's mighty television networks are today facing their first nationwide TV viewers' strike.
Under the uncompromising slogan "Television is Nasty and Bad", it aims to tempt at least 400,000 people away from primetime weekend viewing. The strike's logo is made up of the multi-coloured vertical bars shown by an untuned set.
"We want to say to people that there are better ways of spending their free time than to stay home staring at television," said Anna Spreafico, a spokeswoman for Esterni, the Milan cultural association behind the initiative.
The organisers have negotiated discounts with museums, galleries, theatres, bars and restaurants for anyone who turns up between Friday and Sunday carrying a TV remote control, the symbol of mindless telly addiction.
Sez Ms. Spreafico: "If they bring the television set itself, we'll let them in free."
posted by chris at 11:31 AM
------------------
|
