the Sugar Conspiracy

Friday, January 14, 2005

Consider yourself warned

President Bush plans to reactivate his reelection campaign's network of donors and activists to build pressure on lawmakers to allow workers to invest part of their Social Security taxes in the stock market, according to Republican strategists.

White House allies are launching a market-research project to figure out how to sell the plan in the most comprehensible and appealing way, and Republican marketing and public-relations gurus are building teams of consultants to promote it, the strategists said.

The campaign will use Bush's campaign-honed techniques of mass repetition, never deviating from the script and using the politics of fear to build support -- contending that a Social Security financial crisis is imminent when even Republican figures show it is decades away.

The underlying message beneath all this talk about "selling Social Security" is that they actually have to sell it. If it was a great idea, they wouldn't need so much market research and expensive PR campaigns. But it's not. It's a terrible idea and the Bushies need to manipulate the public any which way they can in order to fool the people into allowing them to dismantle the program.

posted by chris at 4:55 PM
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